Western Farm Hat

ok personally i do not think i am pretty, and i live on a farm and own horses. i have a black cowboy hat, and wranglers and western shirts and stuff, so when i wear all this and go out somewhere why do guys stare more then when i am wearing other stuff? so weird, if you are a guy and have a good answer please tell me!!
thanks
ok one, thing i need to add, i go into the city maybe once a year, i am talking about little towns, we are not extreme city folk, but most of them you couldn't catch dead on a farm.